Hera Lighting study, GNC store

  • Posted by j4m3s_n1md
  • On 2016-02-08
  • 0 Comments

“Buying: Of the 4.6 % sample of all shoppers who stopped to browse at the end-cap display, more than 2x as many purchased when the display shelves were illuminated (33.3%) as did when they were not illuminated (14.3%). A relative increase of nearly 133%.”

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