Case History: Lights, Center, Action.

  • Posted by j4m3s_n1md
  • On 2016-02-08
  • 0 Comments

Colonial Park Plaza, at the time a 500,000 square-foot, 72-store mall in Harrisburg, Pennsylvania installed a new lighting system that provided more light and efficiency giving what shoppers characterized as new “sparkle” to the center’s promenade area, as well as depth and brilliance to surface colors. As a result, the mall’s appearance brightened, and more people started shopping there. In fact, over a 2-year period, traffic counts increased by one-third after the lighting program was implemented. Over the same period, data showed that merchants’ sales increased 38%; profits increased 19%. Given the center’s new appearance and traffic flow, more retailers opened stores there, cutting the center’s vacancy rate 32 percent and in turn increasing sales.

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